2022 “Custom Home” Vision

Lisbon, Portugal – June 8, 2022 – The 2022 “custom home” vision can be summed up in three key elements: space expansion, experience extension and time expansionThese three transformative concepts are at the heart of the 2022 Custom Home experience, designed to help consumers enjoy home life in a way that goes beyond the traditional appliance experience through vibrant new colors, personal expressions and technology. side home.

space expansion

Samsung’s Bespoke product line is expanding globally, and soon Bespoke appliances will be available in more than 50 countries. Additionally, Samsung will expand its custom product line to the entire home, with more than 20 product categories featuring enhanced features and new color options. The aim is to provide families with more flexible and convenient solutions to meet the changing needs of users anywhere in the home.

In addition to offering users new products and updated features, the Bespoke Home 2022 collection offers users a variety of color and design options, allowing users to have new and different ways to express their changing tastes, as well as more home options for decorating styles .

experience extension

The connected experience goes beyond controlling devices remotely via an app. The concept of the connected home has shifted from a novelty to a need for convenience. Users now have high expectations for the added value that devices can provide to their daily lives. Connectivity means using artificial intelligence capabilities to create a personalized home experience that makes home life more convenient for every user. To enhance these features, Samsung will roll out SmartThings Home Life globally starting in June. A connectivity hub that combines six essential smart home services: kitchen, energy, clothing care, pet care, air care and home care.

SmartThings will also play a key role in a project developed in partnership with technology giant ABB to develop holistic smart building solutions. It will combine Samsung’s SmartThings and ABB’s free@home® residences and easily connect to customers’ existing property management systems. As a second step, the collaboration will allow users to connect a range of devices and appliances for better transfer of charge through a centralized system. This process will have the advantage of saving energy and economic costs, reducing carbon emissions and further expanding the global use of SmartThings and the latest smart home technology.

The focus on these services is the result of Samsung’s vision to provide users with a better quality of life through smart devices that can be used individually or together, laying the foundation for seamless connectivity within the home.

Time extension: longer life cycle

A commitment to helping the environment has always been in the DNA of Samsung products, and the latest Bespoke line is no exception. All are designed with a sustainable end-to-end life cycle in mind. Sustainability is therefore at the heart of all actions the brand takes to promote eco-conscious innovation. These appliances are designed to be as efficient and environmentally friendly as possible. From the start of production, Samsung has worked hard to prevent soil contamination by reducing waste from factories, including shards of glass. In this regard, Samsung also recycles waste oil, paint and other liquid materials into fuel for future use. In fact, Samsung’s home appliance manufacturing plants in South Korea achieved industrial waste recycling rates ranging from 93% to 98% in 2021. Samsung will continue to increase recycling rates in the future.

In terms of product delivery, Samsung is actively reducing its over-reliance on natural resources, using eco-packaging that users can reuse at home. In addition, Samsung also provides QR code digital manuals to reduce the production of paper manuals.

Sustainability also extends to the functionality of the product in use. Samsung’s refrigerators use advanced digital inverter compressors, while washing machines use technologies such as AI EcobubbleTM. Through these technologies, Samsung was able to reduce the energy consumption of BMF refrigerators by 67%1 between 2011 and 2020 and the energy consumption of front-load washing machines by 53%2 between 2011 and 2020. The result of these environmentally conscious efforts has earned ENERGY STAR certification. In fact, all washing machines, as well as 91% of refrigerators sold in the United States, have this certification. For Samsung users, this means lower energy costs while reducing greenhouse gas emissions.

The SmartThings Energy service also helps users save energy by conveniently turning off appliances they are not using and adjusting air conditioning units, thereby reducing energy waste while building sustainable household habits.

Finally, as with any appliance, proper disposal at the end of the product’s life cycle is critical throughout the sustainability process. To ensure a longer lifespan for home appliances, starting in July, Samsung is offering a 20-year warranty on key equipment components such as the Digital Inverter3 motor and/or compressor, the longest warranty period Samsung offers in Europe and the United States. Also, thanks to the custom modular design, users can customize their home appliance designs without having to buy a whole new device.

Ultimately, Samsung products are designed to be more flexible, durable, and efficient, extending product life cycles while reducing waste. These efforts reflect how Samsung can help create a more sustainable future.

As such, Samsung plans to continue developing products that are both beautiful and reliable, making sustainability an essential part of the everyday consumer experience.

The impact of the pandemic on product customization

The concept of spending time at home has changed significantly over the past few years as the center of post-pandemic life has shifted toward the family. As a result, home appliances have also evolved from mere products to true companions in family lifestyles and everyday life.

With the launch of the Bespoke concept in 2019, Samsung’s home appliance business has ushered in a new era of personalized products, transcending the traditional paradigm that was previously prevalent in the industry. The Bespoke concept not only focuses on technology and functionality, but also incorporates the various needs, tastes and lifestyles of customers into products, taking the industry to a new level – personalization.

As the world’s leading home appliance brand, Samsung will continue to develop its products, services and innovations to provide users with customizable design and functionality, expand the possibilities of everyday life, and most importantly, deliver sustainable products from start to finish.

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[1] From 2020, when a refrigerator with this type of freezer installed in the lower compartment of the unit was first introduced, the energy consumption of Samsung BMF refrigerators – bottom-mounted freezers – has been reduced by approximately 67%. Model comparison calculated energy consumption per liter of net capacity (based on EU energy label) for SL39SP3/XEU sold in 2000 and RB37R5**R** sold in 2020.

[2] From 2011 (the new energy regulations revised in Europe apply) to 2020, the energy consumption of Samsung washing machines (front-loading) has been reduced by approximately 53%. The EU Energy Report (IEE) is the WF0704L7W sold in 2011 and the WW12R640U0M sold in 2020.

[3] Digital inverter compressors in refrigerators sold in Europe and digital inverter motors in washing machines sold in Europe and manufactured in the United States.

About Samsung Electronics Co., Ltd.:

Samsung Electronics Co., Ltd. inspires the world and shapes the future through the development of innovative technologies and ideas. The company is redefining the worlds of TVs, smartphones, wearables, tablets, home appliances, networking systems, memory and LED solutions. For the latest news, visit the press room at http://news.samsung.com.



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