After all, what is this Metaverse, and where is it? – Fast Company Brazil

Bernardo Mendes

2 min read

Hi, my name is Bernardo.I have received an invitation from Claudia Penteado to write here fast company brazil On topics that permeate my daily life and are interesting to you, reader.

I accepted the invitation on impulse. So I, who have never written text with more than 100 touches, now need to write a text with as many as 3500 touches. Writing out such numbers in full might get you there.

Just kidding, let me introduce myself to those of you who don’t know me. I had a very different position, chief gaming officer, and I was one of the founders of the first advertising agency in the country to focus on gaming. My career isn’t even as good as my partners, who have more than 40 years of advertising experience. But I did some cool things in the game world that helped build the cool image he is today.

Yes, I was invited probably because there was a huge demand for articles on the infamous metaverse, and no one really knew how to explain it, or what it was or where it was. I agree to talk about this universe under construction and demystify some things, always in a light-hearted way.

Here’s my challenge: translate these complex concepts into something you can understand. But before we get into Metaverse itself, I think we need to talk about a few things first.

What interests me most about the gaming market is that there is something for each of us, from big adventures to three-minute matches.

You may have never come across similar terms Average game time per visit or Gaming as a Servicebut it’s important for us at some point to talk about how the game world has evolved, where it is, where it wants to go, and what’s being built.

What interests me most about the gaming market is that there is something for each of us, from pet games to food games, from big adventures to three-minute games, perfect for playing on the bus on the way to work. I would also like to bring a little here.

Another thing I think you’ll like is that I’m kind of crazy. I tend to see things in a certain way, shall we say. For example, most discussions about DAO (an acronym for Decentralized Autonomous Organizations) talk about a new proposal: ownership By game market players.

But I think, at this point, these proposals are more of a financial lease for version 2.0. I think looking at it this way makes more sense to understand the scalability potential of the business in addition to making it easier for the end consumer to understand the proposal.

Anyway, that’s it. I’ll be back soon with some cool content. I hope you are as happy as I am writing this here, which is not even close to my goal of 3,500 touches.

One day I will get there. I hope you will continue to pay attention.


About the author

With 10 years of experience in the entertainment market, he entered the gaming world while implementing ESL in Brazil,… understand more


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