AirTags is a successful product from Apple. Web Find (Find My) brings a new reality to finding lost or stolen items, and it’s enhanced with the ability in the iPhone to find them even when they’re turned off. With millions of people using it, everything contributed to this network becoming global, which increased the interest in AirTags.
In this case, analyst Ming-Chi Kuo believes that Apple may be preparing to launch the second generation of the device.
On April 20, 2021, at the Spring Loaded online event, Apple showcased AirTags. The device went on sale a few days later, and it's been a success story ever since. Although not always for the best reasons, the world is talking about its location capabilities and all it can do for user asset security.
In a Sunday Twitter post, Tianfeng Securities analyst Ming-Chi Kuo believes the accessory's popularity is still on the rise. Compared to other products with the same level of accuracy, it is very accurate and most importantly, affordable.
AirTags: gradually becoming a very popular tracking accessory
The analysts wrote that AirTags "have seen incremental sales growth since launch."Estimated sales have reached 20 million units of this locator sold in 2021while in In 2022, it is expected to reach 35 million.
Kuo noted that AirTag "has not received much attention," referring to how Apple released the locator and configured the connection system, but so far hasn't made any real changes to the product.
If AirTag sales continue to grow, I believe Apple will develop a second generation.
What new things can Apple bring?
As far as Apple's product launch policy is concerned, launching a second-generation model is practically a no-brainer. The company usually launches the first version on the market, improves it with a few fixes and improvements, and then rolls out a second version with new features that users realize are lacking.
Additionally, the company usually introduces more features that would allow the product to gain room over the competition, if it's close.
AirTag, which has not received much attention, has gradually increased shipments since its release. AirTag shipments are expected to reach approximately 20 million and 35 million units in 2021 and 2022, respectively. If AirTag shipments continue to grow, I believe Apple will develop 2 generations.
— Ming-Chi Kuo (@mingchikuo) June 19, 2022
While not a huge leap in speculation, Kuo's comments are a rare vote of confidence that a new model could arrive soon. Of course, the design could be improved to make the AirTag thinner, it could gain other technologies to interact with more devices, and it could improve the functionality it currently offers.