Authenticating Information and Security, Meta’s Challenge in Latin America – International

Facebook’s parent company, Meta, wants to guarantee the dissemination of reliable information on its platforms, which are popular in Latin America, and secure access to its Metaverse, said Nick Clegg, its president of global affairs.

We want “we play a responsible role in making sure people have access to authoritative information when our services are used for elections and more heated debates,” Clegg said in an interview with AFP in Los Angeles, where he is participating summit. America.

“If we look at how our services are being used in Latin America during the pandemic (…), WhatsApp is one of the most important ways for people to find reliable information about where they can get a vaccine,” he said.

“We work with independent ‘fact checkers’ in Latin America, and we work with many governments in the region to develop WhatsApp to help people find reliable information about the pandemic and elections,” he explained.

“If people don’t feel safe, they’re not going to use our app for society’s sake and for our own good,” Clegg added.

AFP is part of Meta’s digital verification program in more than 80 countries and 24 languages. Under the program, Meta pays around 80 organizations, including professional media and censors, in exchange for using their checks on Facebook, WhatsApp and Instagram.

As a result, content identified as “fake” reaches a smaller audience. Users who try to share this post will receive an article stating that it is misleading, and those who have already shared the post will receive a notification with a verification link. No publications are taken from the platform, and fact-checkers are free to choose how or what to find.

– Metaverse –

As the California giant’s No. 3, Clegg assesses that there is a huge opportunity in Latin America because the virtual universe is a virtual universe that can have parallel lives, a big bet for Mark Zuckerberg.

“This will benefit Latin America because there will be a whole new digital economy where people will buy and sell digital services and benefits that have not yet been invented. The potential of the African continent is enormous,” he said.

But he did not risk predicting investment plans. He added: “We’re on a journey, in the early stages of our journey to the metaverse, and I can’t say today exactly how we’re going to invest in the future.”

He explained that, unlike current social networks, threatening or harassing posts can go on for hours before being removed, and using the metaverse allows for better control over this.

“It will be very different in the future. It will give people more control, like controlling their interactions. If I don’t want to talk to you in the future metaverse, I can walk out of a space the next second”, Just like in everyday life, when you don’t want to interact with someone.

One of the “fundamental” principles of the Metaverse “will be interoperability”.

This means “In the future, if we’re talking about Meta’s metaverse, and we want to go and see Microsoft’s metaverse (…) together, we can move from one part of the metaverse to another”, Clay Grid explained in detail.

That’s why it’s talking to Microsoft, Google, Magic Leap, as well as governments and experts, to set the rules, he said.

“It can be an experience of moving freely from one metaverse to another, but also having a sense of security. This balance between freedom and security is critical,” he explained.

– The essence of WhatsApp –

Regarding WhatsApp, another popular tool in the region, Clegg said they are working on ways to monetize it without losing its essence.

“Right now, compared to Facebook and Instagram, we don’t monetize WhatsApp because we don’t advertise in the same way,” he recalls.

“We’re trying to understand how people use WhatsApp to pay for ‘their purchases’ without exchanging” and “why people love to use WhatsApp, it’s (easy, private, secure”), he elaborated.

Another goal of Meta, according to Clegg, is to ensure that small and medium-sized Latin American companies using its platform to conduct business continue to do business without setbacks.




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