BASF leverages Metaverse for Sustainability Week

Sustainable development is a growing demand of society. A 2019 Union+Webster survey found that 87% of the Brazilian population would prefer to buy products and services from sustainable companies, and according to the National Confederation of Industry, 76.5% of Brazilian industry already has some circular economy initiatives.

During Environment Week from June 6 to 10, BASF will launch Sustainability Week in a virtual world to celebrate the importance of industry initiatives for sustainability. In an immersive and interactive digital environment, full of connections and set against the backdrop of the forest, Life will take place on June 6, 7 and 9, in addition to promoting solutions and technologies that support a sustainable economy, will Provides content to South American countries such as Brazil.

“With these solutions, we have a positive impact on sustainability requirements, such as climate change, emissions reduction, water and energy consumption, costs, and protection of biodiversity,” says Renata Milanese, Director of Customer Support South America at BASF.

Lives organised for the event will address topics in various sectors of the industry including green energy, bioactive substances, sustainability in automotive paint, packaging, digitalisation, agribusiness, carbon management opportunities and more. Journalist and host Rosana Jatobá will speak on ESG, commenting on commitment to environmental, social and corporate governance.

sustainable technology

In addition to information, the e-commerce platform shop@BASF will promote solutions that bring sustainability to the value chain. Focusing on the environmental, economic and social pillars, the company has set challenging goals that were consistent with several years ago and is investing in research and development to improve its product portfolio and ensure that the industry can improve its processes or provide consumers of its products with better sustainable product. .

Carbon emissions from sales made on the shop@BASF platform will be offset by BASF throughout the week. These emissions will be measured in collaboration with Fundação Espaço ECO, a sustainability consultancy created and maintained by BASF. With the support of local partners, carbon offsets will be achieved by planting seedlings at BASF’s chemical park in Guaratingueta, São Paulo, and at the Mata Viva project in nine countries in South America. Additionally, for each Satisfaction Survey (NPS) answered in June, the customer experience team will follow the same pattern for tree planting.

These actions help meet the company’s global goals, including a 25% reduction in greenhouse gas emissions by 2030 from 2018 levels, and a climate-neutral journey to net-zero emissions by 2050. BASF has calculated its carbon footprint by product since 2007 and has provided this information with digital tools since 2021. Another important goal is to increase the share of products in the product portfolio that make a significant contribution to the sustainability of the company’s sales value chain, which will be rolled out throughout the week.



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