Brastemp debuts in virtual world as Retrô, unveils its signature minibar in Gamer world

The Metaverse is a reality that is widely discussed and explored by diverse audiences. Brastemp, synonymous with appliance performance and design, makes its world debut with the iconic Brastemp Retrô refrigerator. The brand is the first home appliance brand to enter China Avakin Lifethis game is a huge 3D virtual world that simulates real life and provides good interaction with decorations.

Please watch the video below:

Guided by the needs and behaviors of consumers, entering Metaverse is another digital move for the brand, which, in addition to having its own website, has devoted itself not only to activities in the digital environment, but also to social-related topics on the web in recent years. Entering the gaming world is a new move for the brand in a world where the brand already has a solid foundation.

Making this design icon available to nearly 8 million avatars, the product will be available in 7 color options in the Decorative Projects section for a limited time, including the exclusive Pride version released last year as a symbol of love and support. To the LGBTQIAP+ community.

Since last year, the Brastemp Retrô campaign has covered guidelines in the field of diversity and inclusion, aiming to have a positive impact on the community. Last year, the Retrô Pride launch event invited singer Pabllo Vittar to amplify messages of love inspired by real-life stories through the “Retrô Love Radio” campaign, in which the proceeds from retrozinha sales go to Casa Neon. Provide shelter for socially disadvantaged LGBTQIAP+ people. This year, with the aim of being an ally of the community and spreading love, the campaign supports a different house, CASA NEM, which is also a reception center. By purchasing retro in-game, consumers reinforce their purpose and donation to Casa Nem.

Avakin Life Metaverse

“If Metaverso was a fusion of the virtual and real worlds, the Brastemp Retrô campaign couldn’t be any different. With the entry into Metaverso, Brastemp has intensified its dialogue with consumers, no matter where they are. The campaign started with Avakin Life , but such an important subject cannot just be virtual. A donation to CASA NEM is our way of discovering that all forms of love and identification must be respected,” said Allyne Magnoli, Director of Marketing at Whirlpool.

To represent Brastemp Retro in the gaming world, the campaign created by BFerraz created an aesthetic by combining pixels to form a mosaic of LGBTQIAP+ logo colors. “For our visual identity, we created an algorithm that generates a variable mosaic, reinforcing the idea of ​​diversity and uniqueness within the community, just like us, no mosaic would be the same,” Phellipe, Senior Art Director, BFerraz Wanderley said.

As part of the campaign, Brastemp brings prominent influencers from the gamer world and the LGBTQIAP+ community, such as Mandy Candy, Shel Macedo, Raoni Phillips, Brianna Nask, Malena and Calera. Mandy Candy, one of the biggest spokesmen for the trans community in Brazil, will be the main face of the brand and will be hosting a virtual party “Open do Amor” in her apartment starting today (13th) at 9pm Avakin Lifebroadcast on its channel twitch. A full contingent of influencers will be present at Open House through their avatars and will be participating throughout June.

Additionally, the campaign will feature a special post schedule for Brastemp’s Instagram throughout June.

To participate in this event, simply download Avakin Life Free on the App Store or Play Store and create your account.

About AvakinLife
Avakin Life is a game where you can virtually visit real or fantasy locations and interact with other players. The game has approximately 2.4 million Brazilian players and over 90 million installs worldwide.

About Brastemp
For 60 years, Brastemp has brought innovative, predictably relevant home solutions, the result of a deep understanding of consumers and the nature of innovation, always setting new standards.Launched the first fully automatic washing machine in China. frost freemaking use of the space at the door refrigerator, reversed the refrigerator with the freezer, and brought the first dishwasher in China to the market. It is a stunning retro product, and it is the forerunner of the personalization of household appliances in the world. In 2014, it launched its first connected refrigerator and stove in Brazil.

About upgrading
Level Up is a Tencent Games Group company whose mission is to bring the world’s leading game developers closer to the people of Latin America. With more than 300 employees in offices in Brazil, Colombia and Mexico, Level Up is engaged in game publishing and distribution and is Brazil’s largest distributor of digital games, with partners including Sony, Microsoft, Garena and Ubisoft. The company also provides marketing services including social media, influencers, press relations and esports, as well as customer service in Portuguese, Spanish and English.

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