This start up Brazilian DJs from Web3 DUX have teamed up with Brazilian DJ duo Dubdogz to bring them to The Sandbox (SAND) in Metaverse, making brothers Marcos and Lucas Ruback Schmidt the first in the music field to parallelize in a decentralized virtual environment Professional Brazilian artist based on blockchain technology.
With a five-year career, today Dubdogz is one of the leading references in electronic music produced in Brazil, performing at the biggest festivals in the country and in the world, such as Rio Rock, Lollapalooza, Tomorrowland, Só Track Boa and XXX experience. Over the course of their careers, the pair have collaborated on courses with electronic world heavyweights such as Alok, Moguai and Vintage Culture, and launched their own label, Chorou Records.
The debut in Metaverse The Sandbox is the duo’s new take on growing their international careers. Dubdogz acquired a virtual piece of land on the platform and partnered with DUX and architecture studio Shift to build a space in the metaverse to host virtual events and presentations. As the brothers highlighted in the press release, the program offers fans a new way to connect with the duo while potentially expanding Dubdogz’s production:
“We’ve been watching the revolution in this new universe of Web 3.0, and we think it’s a moment to honor our existence, not just for us, but primarily so that our public can continue to enjoy what we do there. For in the entertainment industry It’s a natural evolution for everyone working, producing content, seeking to be their audience, always bringing them new experiences, completing their experience with our music.”
DUX’s founder and CEO, Luiz Octávio Gonçalves Neto, highlighted that as the largest blockchain gaming community in Brazil, DUX is also expanding its reach by joining Dubdogz:
““With the launch of Dubdogz in the virtual world, we expand our reach and offer new solutions for artists who want to be part of the technological revolution and global trends of big brands to also appear in the world of gamers . “
Dubdogz’s first sunset show in the virtual world of The Sandbox. Source: DUX
Dubdogz’s space in The Sandbox includes a giant stage built next to the beach, along with a swimming pool and other attractions for electronic music fans to enjoy a unique experience. There’s also an underground space, Luiz Octávio revealed, with more attractions being developed by the duo and their partners:
“We know the beauty of the Metaverse is not only in facilitating social experiences, but also in gamification. We wanted to bring something unique to Dubdogz fans where they can not only enjoy the atmosphere of a live performance and interact with their favorite DJs, There’s also Easter egg hunts, quests, secret passages, challenges and mini-games. As for the first update, we’re going to insert a cyberpunk basement where players can fight with swords and shields, set to Dubdogz soundtrack.”
The duo’s debut in The Sandbox metaverse took place during a sunset show pool party This is just the beginning of a trajectory that is expected to lead to an exclusive series of NFTs (non-fungible tokens), a gamification season with spatial updates, and the production of an unprecedented video clip that will show the two’s avatars interacting with virtual scenes within the platform.
Trailer for Dubdogz’s Sunset Show in The Sandbox metaverse.
The partnership between Dubdogz and Dux comes against the backdrop of a global trend of joint gaming and pop music that is gaining popularity among the great Brazilian artists. DJ Alok has the most used avatar in the history of Latin America’s favorite mobile game, Free Fire. Recently, rapper Emicida performed in Fortnite. Phenomenon Anitta has just announced a partnership with Free Fire to create her avatar in the game environment, in addition to developing other exclusive events for her fans in the virtual environment.
As recently reported by Cointelegraph Brasil, Brazil ranked second in a recent ranking of global NFT adoption rates published by data monitoring platform Statista. The company’s survey shows that 5 million Brazilians own at least one type of NFT.
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