Cannabis companies use Metaverse to promote products

Grow between companies marijuana The United States uses immersive virtual environments for advertising purposes.The company uses resources to promote products, open stores, and sell NFTs (non-fungible tokens) and real-world commodities.

This Higher Life CBD Pharmacy LLC and Saucey Farms & Extracts LLC Open a store on the platform voxel.○ virtual agency Start operations in December 2021.

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Saucey Farms occupies first floor of store, living higher in Voxels

in the case of higher life, products are not ordered directly from the virtual space. The store mimics a cash register, taking consumers to the company’s website to make a purchase.This soy sauce farm The same system is used, but for commodities that do not have marijuana.

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By clicking on the cash register, the consumer is directed to the Higher Life website to purchase the product

in an interview Wall Street JournalCEO higher lifeBrandon Howard, says about 100,000 people visit the store voxel Daily.already soy sauce farm According to co-founder Alex Stodd, not many items are being sold to virtual world visitors. However, results are expected to change as more users enter the metaverse.

disclosure soy sauce farm Supported by sales in a virtual environment NFTs.Another brand using this strategy is kandy girl.

This kandy girl Get land on the platform decentralization and December 2021, to boost company and sales NFTs.Users of the virtual universe get Wearable device (Items that customize the appearance of an avatar) accompanied by totems, such as wings that resemble leaves marijuana.

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Kandy Girls’ Store in Decentraland

So far, NFTs have decentralization and according to kandy girlHowever, Ben Boyce, the company’s marketing director, believes that there aren’t enough users in the virtual environment to take the brand’s promotion strategy to a higher level.

About Rules marijuana Varies by Metaverse platform. E.g, Roblox Corporation. Discussion or promotion of illegal activities is prohibited.This Sandbox Material classified as illegal is not allowed.exist horizon worldvia Meta, does not allow the display of marijuana content.

In the United States, marijuana Decriminalized in some states.other legalization use of plants.

This decentralization and Create tools on its platform to regulate marketing marijuanaFor example, companies cannot serve users from countries that ban the use of marijuana.

This voxel It only allows companies to create simulations on the platform.promotion of marijuana and consumer goods “real world” Prohibited.

According to Isabelle Danelo, journalist and director of Agência ComunikAê!, the strength of the metaverse lies in marijuanaIn contrast to Facebook and Instagram, posting is about promoting this type of product.

like horizon worldMeta’s social network also has restrictions on the dissemination of advertisements marijuana.

target guide Decide what: [não é permitido] Buy or sell non-medicinal or medicinal products. In addition, we remove content intended to donate, give, solicit, negotiate, or coordinate the negotiation of non-pharmaceutical drugs, as well as support personal use (except in recovery situations) or coordinate or facilitate the use of non-pharmaceutical drugs..

Regarding digital marketing for companies in different industries, Danelo told Power 360: “Social networks will not cease to exist. It is important to be present on all possible and unimaginable platforms so as not to be seen. I believe the metaverse is a complement to this virtual world we live in”.

Digital Marketing in the Metaverse

executive Director Fintech Vitreo, George Wachsmann believes that the metaverse will become the most used tool for companies in general, not just companies. marijuana. “I think people will spend more time in the virtual world, just as they spend more time on social media today”Say Power 360.

However, according to João Vitor Rodrigues, professor of digital marketing at ESPM (Escola Superior de Propaganda e Marketing), in this first moment, the initial steps of the metaverse structure are observed. “I believe that at this seminal moment, [etapa de] Brand and reputation enhancement”Say.

Another point, Rodrigues said, is the investment in the platform. According to the professor, Metaverse requires high financial investment, which is not feasible for small and medium-sized companies. Likewise, user access to virtual environments is segmented due to the value of the device for full immersion, which also results in a smaller target audience.

Currently, using the metaverse to promote brands and products isn’t entirely feasible, says Alexia Oliveira, a digital marketing expert at Lex Digital Agency.However, he believes that the platform provides “Different and realistic” Compared to social networks like Facebook and Instagram, for customers.

“In the metaverse, since the idea is to combine physical and virtual, the customer will have an avatar and the salesperson will have an avatar. The service is more human. A completely different and engaging experience for the company and the customer”Say Power 360.

What is a meta-inverse

metaverse It can be summarized as an immersive virtual environment that can reproduce real life experience.This is related This world Wide Webbut brings together elements of social networking, augmented reality, online gaming and cryptocurrencies.

This universe is the new bet for Meta, formerly Facebook.

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Intern Júlia Mano works under the supervision of editor Victor Labaki

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