A failed old Google project can be given new life by presenting itself as an augmented reality replacement for an immersive 100% virtual environment in virtual worlds such as the one designed by Meta and some crypto-native projects like Decentraland (MANA) and The Sandbox (SAND), suggested journalist Paulo Silvestre, who specializes in technology, in an article published on O Estado de São Paulo’s blog, O Macaco Elétrico.
Google Glass returned to the scene at the end of the opening ceremony at Google’s I/O conference on May 11. The tech giant’s CEO, Sundar Pichai, gave a brief introduction to a new prototype of one of the biggest failures in Google’s history.
Google’s annual conference is an event whose primary purpose is to present concepts and ideas for technology products and services in development. This is a kind of preliminary test that pulls them into the audience’s imagination so developers can see if they can get hold of users.
The re-emergence of Google Glass could offer an augmented reality-based alternative, in which virtual elements are introduced into physical reality instead of the virtual worlds designed by Mark Zuckerberg – where everything is virtual, including humans themselves, their Personality is transferred to the avatar.
According to Silvestre, by projecting digital elements into the real environment, augmented reality allows “interacting with them as if they were actually there.” In other words, there is a clear opposition between the two concepts, although I recognize that in the future both must coexist.
Google Glass was launched in the distant 2013, at least from the parameters of the technology industry, Google Glass is the personal project of Google co-founder Sergey Brin. Electronics are designed to provide digital services without interacting with the device.
In addition to providing internet access through a mini-screen projected in front of the user’s eyes, Google Glass also allows its users to make phone calls, take pictures and record videos.
However, Google Glass was completely defeated in a particular struggle with the iPhone. Apple’s devices almost completely reinvented phones, turning them into devices for connecting to and interacting with the Internet, the least of which being the ability to make phone calls.
On the other hand, at the time, Google Glass did not find a product that met the wishes and needs of its users. Conversely, the presence of the spectacle wearer can end up causing discomfort to others, especially due to invasion of privacy.
Google Glass users can register for any situation without consent or even the knowledge of other people present. However, it is an object without any aesthetic and visual appeal. That said, this piece is only attracting attention due to bad factors.
Therefore, it was discontinued in 2015. Now it’s back, still a prototype, not a ready-to-market product. Still, the return of Google Glass was introduced by Pichai as an artifact designed to meet the needs of real users.
In his presentation, the Google CEO demonstrated the potential of Google Glass to facilitate human-to-human communication. Whether to allow comprehension between two or more users communicating in different languages, and even provide resources for people with hearing impairments. The new Google Glass captures the audio of the speaker and projects the translation into subtitles that the wearer of the glasses can watch.
shape the future
Often, a technology’s failure is as important as its success in shaping society’s future. Although it was an unsuccessful experiment at the time, Google Glass underscored the risks involved in a technology with such disruptive potential.
Silvestre said the failure of the project ultimately contributed, directly or indirectly, to certain restrictions and ethical standards that product developers and technology solutions would need to adhere to if they wanted their products to be actually adopted by users.
For example, to the dangers of centralization of large platforms like Google and Facebook, cryptocurrencies and Web3 present themselves as substitutes for allocating resources and power to content creators.
Other types of problems could arise from this, such as psychological reliance on digital devices – which could arise in virtual environments in the future. The truth is, between success and failure, concepts like the metaverse, virtual reality, and augmented reality are under construction. Soon, they will become part of our daily experience, and there will be no way to fight them. “What we need is to take full advantage of all its benefits and control its risks,” Silvestre concluded.
As Cointelegraph Brasil recently reported, populations in developing countries tend to believe more in the positive impact of the metaverse on real life than people living in wealthy countries.
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