Imagine watching a movie and being able to smell what’s happening on the other side of the screen? This is what the company is developing, with a focus on metaverse, immersive virtual environments. This field of innovation is known as OVR, short for olfactory virtual reality technology.
company Overall review technologyaiming to achieve this, investing in development ionvirtual reality glasses preinstalled According to FastCompany’s website, nine compounds combine to create hundreds of aromas that are released via digitally programmed cues. The goal is to release a version for the consumer public in 2023.
“Smell has a profound effect on who we are, how we feel, what we do, what we buy, and who we love. It’s vital that fragrance is part of the evolution of the metaverse… or We completely limited the potential,” Aaron said Wisniewski CEO of the company.
However, Wisniewski points out, the process is complex and complex. “Unfortunately, there’s no RGB smell,” the executive said, referring to the system of three primary colors (red, green and blue) used as a standard in TVs, computers, cameras and other devices.
How do glasses work?
The company wanted to develop a plug-in that would update the glasses system to be compatible with the Unity and Unreal visual graphics platforms, widely used in game development by major studios and indie developers.
When the user is immersed in the virtual world environment, the smell will be integrated into the physical object and felt by the user.
In Los Angeles, veterans with PTSD experienced the smell of OVR in a lab at the USC Institute for Creative Technology through virtual reality exposure therapy treatments, according to the company.
These scents are especially difficult to replicate. For example, to reproduce gun smoke, you would need to mimic sulfur dioxide, an illegally manufactured toxic gas. “We had to find an alternative solution using a similar but safe-to-use molecule,” Wisniewski said. “Smell is this messy molecular soup.”
technology Overall review Already used in therapeutic settings.An example is Rising New York, a substance disorder clinic that costs $3,500 a day.she passed inhale healthy.
Launched in November 2021, the platform takes users into natural environments, emitting 0.1 milliseconds of scent compared to interactions in virtual reality, the report said.
In the UK, OW Smell Digital has raised $1.2 million to develop an AI-based ‘Photoshop for Smell’, accessible via the cloud.
In Spain, Olorama Technology has developed a library of 400 scents (scents including “Candy”, “Mojito” and “Wet Earth”) delivered via scent release boxes, many of which can be activated by the user’s voice.
A covid-19 test odor kit is also available. Olorama’s luxurious offering includes 40 scents and starts at $13,408.00 (R$65,602,64.60).
Another product in the “digital fragrance” market is one developed by Arkansas-based Hypnos Virtual. The company has a nebulizer attached to the hardware that is preloaded with scents collected through a cold diffusion process to maintain the purity of the ingredients.
The software combines aromas based on data input and, via artificial intelligence, chooses to release them at selected times.
As innovative as it is, behind every fledgling company is a legacy of past startups that discontinued similar projects.
For example, the multi-sensory virtual reality mask was crowdfunded by Feelreal and received critical acclaim in 2015. However, it ceased operations in 2020 (in part due to flavored vaping laws), leaving behind a string of dissatisfied investors.
Tokyo company Vaqso is another example. It raised $600,000 in 2017 for a cartridge and fan combo to recreate the scent. But it hasn’t updated its website in years.