Ignorance of the metaverse makes most comments on the topic negative

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The fashion industry has been the most engaged industry in the network related to new technology since its debut at the previous fashion week in March 2022

Every prose – June 14, 2022

Much has been said about Metaverse on social media and media platforms these days. The trend is that every activity becomes entertainment through this technology, which should amplify the digital experience, mirroring the real world in a virtual environment. The topic has sparked debate online over the past two years, with mentions up 2,300% as of October 2021 when Facebook introduced itself as Meta. However, many questions remain about what this combination of reality could represent.

The numbers are recorded by Comscore, which lists the highlights of the new virtual world in Latin America. The company’s report shows that between March 2020 and March 2022, Mexico had the most Metaverse mentions in the region (27%), followed by Brazil (22%), Argentina (19%), Colombia (11%) %), Chile (11%) and Peru (5%).

By analyzing more than 350 different topics related to the Metaverse, Comscore also lists the topics that generated more than 92% of thematic publications on social networks in these two years: more than 39% refer to Facebook/Meta, 17% are about In real-world usage, 15% are related to companies and enterprises, and 11% are related to NFTs (non-fungible tokens). Regarding the tone of comments on the technology, 39% remain negative.

“With augmented and virtual reality, Metaverse is a place where online experiences can be improved, from shopping events to meeting friends, even in the form of digital assets and NFT transactions. That’s why conversations on the topic revolve around multiple variables , these variables take into account and make its existence possible. However, only 24% of comments on the web about Metaverso are positive due to the doubts and uncertainty that fuel consumers,” said Ingrid Veronesi, Senior Director, Comscore Brazil.

fashion lead

Comscore’s infographic also shows the most tech-engaged industries in the region and finds that fashion comes first. The high number of mentions in this category is due to the fact that in March 2022, the first edition of Metaverso took place during Fashion Week, with the fashion show being arranged with the help of the virtual reality platform Decentraland. During this period, 1,134 mentions of Metaverso were registered on the web, mostly related to participating brands. Other industries that also work with Metaverso on digital platforms include: automotive, beverages, media, arts and real estate.

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Despite the recent takeover of these networks, some companies have embraced the Metaverse as a business strategy. In 2014, Facebook acquired virtual reality glasses company Oculus. It has since deployed several initiatives aimed at creating virtual worlds, renaming it META in 2021.

At Google, the company’s short-term focus appears to be related to augmented reality, as the company has yet to find a satisfactory solution — especially after the last major failure of the cardboard glasses and Daydream View platform in the field. VR.

Epic Games lists Fortnite, Minecraft, and Roblox as the most popular games of recent years, allowing you to build virtual worlds. In 2021, the company announced that it would raise funds to develop metaverse narratives in its games. Microsoft has made HoloLens 2 glasses one of its core elements. Additionally, in 2021 the company launched Microsoft Mesh, a mixed reality software that allows for virtual connectivity.

“Metaverse is sure to dominate new interactions between brands and consumers. Even if it brings up many questions about the future of society and human relationships, this innovation involves expanding the interactions between people represented by their avatars through technology. Connection. The growing convergence between the real and the virtual should revolutionize our consumption habits”, concludes Ingrid.

Also read: Marketers in Metaverse


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