According to a recent report Bloomberg Intelligence, Metaverse is an $800 billion market. While some are still debating what a virtual world really is, the amount of money invested and the curiosity surrounding it has caught everyone’s attention.
In fact, artificial intelligence (AI) will also play a central role in this new virtual world, especially in facilitating the way we communicate. However, AI without any regulations, standards or ethics could have a major impact in making us more connected than ever before. So the question imposed on itself, recently in the words of Google CEO Eric Schmidt, “Who makes the rules?”.
We know that AI algorithms are built by people who can follow the ideas and biases of their creators. The problem is that the data can create serious discriminatory situations, such as gender bias. Using the familiar Apple Card case, how do we accept that AI sets higher credit limits for men than women, or that certain races are more prone to injustice? These are the questions we need to think about to create a thriving and fairer virtual world.
The truth is that a lot of AI is developed without ethical oversight, and with the advent of the Metaverse, that must change. The solution, therefore, lies in developing ethical standards for responsible AI development that apply to all organizations.
I believe that translation and communication between different languages is intertwined with the responsibility to avoid bias in the metaverse. Imagine that Miguel’s avatar wants to talk to Maria’s avatar, but they speak a different language. How will artificial intelligence translate your message? directly? Or will human intent be taken into account rather than literally translating words so that the person receiving the information can understand? In the metaverse, many users may communicate in their own language through a potential automatic translator. However, if we maintain AI’s current impunity, we will see longstanding biases in this new virtual world.
As an avid language learner and founder of a company that uses artificial intelligence and human editors to connect people across the globe, I look forward to the prospect of everyone being multilingual with enthusiasm. However, I think the biggest challenge, and what attracts my attention more, is the process behind the AI mechanisms that will make this happen.
In the metaverse, how “human” we are will matter. Companies can use language technology to quickly translate interactions into different languages, which helps build online community, trust and inclusion. However, technology can also bias or allow less-than-correct behavior if we’re not careful with the words we choose.
If you’re wondering now how this happened, let me give you an example: Have you ever heard a 3-year-old talking to Alexa? People don’t feel the need to be polite when they know they’re interacting with technology and not real humans. This is why customers are often rude to customers. chatbot, using Alexa or the automated phone line. If we can make the metaverse the ideal new world, our AI will evolve to the point where it can capture the nuance and empathy needed to accurately represent humans.
For brands already spending real money on virtual fashion, they need to find ways to create authentic and even better online experiences that go beyond face-to-face interactions. This is a high bar to overcome, and intelligent language communication will be part of this journey.
In conclusion, if we know that AI is an important tool for “speaking the same language” as consumers, and no brand wants to go down in history for being accused of discriminating against a group of people, the technology must get better at predicting patterns, and the more increasingly regulated.