“Musicverse”: What the future of music in the metaverse will look like – Época Negócios

Pixelynx wants to combine music, games and virtual worlds (Photo: Playback)

Imagine you are walking down the street with your phone and the camera is activated. From the screen, you can see a digital art sculpture on the sidewalk that references the music album you didn’t leave on your playlist. The sculpture is interactive: you can activate it, and from there you can access songs from related artists, mini-games created by the band themselves, and NFT items for fans. Once this product is purchased, it can bring more virtual experience to the buyer.

This is from “music Festival‘, a mix between music and virtual worlds.The technology has already caught the attention of music industry giants, among its enthusiasts (and possible pioneers) Pixel SpiritIn partnership with Globant, the Silicon Valley company is creating a digital platform that promises to use new technology to strengthen the relationship between artists and fans.

Founded by future fans of the music industry, PIXELYNX will launch its first hybrid world version connecting creators and fans in April. “What we’re doing is the intersection between music, gaming and blockchain. The idea is that you can discover the virtual world around you and unlock the music experience,” said CEO Inder Phull.

Inder Phull, pixelynx, (Photo: Disclosure)

Inder Phull is CEO of PIXILYNX (Photo: Disclosure)

For Phull, the platform will not just change the way people consume and relate to music. It will also be an opportunity for artists and bands to monetize their work. With NFTs, and the smart contract technology that these tokens allow, for example, it is possible to determine the percentage of revenue for record labels and musicians.

“So as soon as the NFT is monetized, the artist will be paid immediately. It will be a completely transparent form of monetization. This is an advantage of blockchain,” Phull said. The advantage of NFTs, he explained, is that they can also be traded on the secondary market, which can create an ecosystem among the band’s fans. Items that musicians can create include virtual clothing and exclusive artifacts.

In addition to NFTs and blockchains, the “world of music” has another important pillar: gamification. For Phull, the gaming market has characteristics that can be passed on to music: interactivity, the potential for community formation, and their appeal to fans. “The key is to design interesting mechanics, games and technologies that allow for this connection between the two worlds,” he said.

But will we have such an immersive experience in this virtual world of music that we forgo big concerts and live events? neither. At least not for PIXELYNX. According to him, the approach is to combine novelty with current experience. “Physical touch is always the most rewarding experience a fan can have. I don’t think there are too many doubts about it. I like to think of ‘The World of Music’ as a new canvas for artists to create things that are impossible in the real world opportunities for things.”

View the full interview with Inder Phull, CEO of PIXELYNX business season.

What will this new music consumption experience that Pixelynx create with the Metaverse look like? What does the game do?
We have always believed that games will play an important role in the future of the music industry. We see many possibilities for interaction, community formation, and the fascination they evoke. If you think about how music is consumed, it hasn’t changed much over time. Whether listening to songs on vinyl, CD, Spotify, or other streaming platforms, the experience remains the same. We felt there was an opportunity there to make the music more interactive. What we are doing is the intersection between music, gaming and blockchain.Our first product will launch in April in partnership with Niantic [criadora do jogo de realidade aumentada Pokemon Go]. The idea is that you can discover the world around you and unlock the music experience. This will be the first feature in the world to allow artists to create mixed reality projects that can be discovered and collected by fans.

Have you already identified which bands will make their debut in this metaverse?
Yes. There are many groups and artists working with us. We will announce the list soon. We will have a big event for fans to discover and collect different NFTs, and then the band can still work on those. We’ll be rolling out a more limited beta in April, and starting in May we should open up the platform to the public.

Many companies have invested in projects to create virtual worlds, including big tech companies. But there is still no definition of what this immersive internet environment will actually look like. Do you have anything to say about what the PIXELYNX metaverse looks like?
I agree with you. It’s a new world and there are still different ideas about what it will look like. When we think of Metaverse, we imagine a set of technologies that will converge, such as blockchain and web3, which bring cryptocurrencies and NFTs. NFTs are essential because they come with ownership issues. In our metaverse, NFTs and cryptocurrencies play a very important role.

I doubt there is a single metaverse. It may be a combination of multiple digital environments. Meta is building its own world, Roblox already has its metaverse, and the definition of everyone is changing. For us, it’s essentially a network that connects different platforms, allowing people to engage and connect with each other to consume content. Pixelynx will be one of those platforms. So I see it as a connection of multiple environments, not a single world or destination.

in the case of Pixel Spirithow will people access this virtual world?
In our case, the virtual world of music can be accessed directly from the phone. Then, the goal is to launch both the desktop and gaming versions. At first, it will be like a mobile game, bringing the proposition to the real world to explore, and the items you collect can be activated and consumed on your phone or desktop. For us, this is a simple example of how the Metaverse ecosystem has evolved. So when a fan collects music items, he can go to a concert in the real world and unlock it. Then he can go home and start playing on his computer, laptop or phone. But, of course, we intend to develop more in terms of integration and interaction. This is just the first step: mobile and desktop work together.

“World of Music” was created in collaboration with Niantic of Pokemon Go. How can augmented reality experiences for games help you?
It’s amazing because Niantic has open software that allows you to create these augmented reality universes. Great, because without them we wouldn’t be able to paint this vision that I’m describing here.

How do you see the role of NFTs in this process? Is this also a way of empowering artists?
Yes, I think it works very well for artists and fans. From an artist’s point of view, the idea of ​​NFTs is interesting because they can determine from the smart contract, for example, that 60% of the project belongs to the author and 40% to the record label. Another interesting issue is that such NFTs continue to have value in the secondary market. So when fans buy NFTs from artists, they can trade with each other, creating an ecosystem between them to buy and sell that token. And even in the secondary market, for every NFT sold, the original owner of the part can get a certain percentage of the proceeds.

The flip side of NFTs is their creative potential. If you look at it, an NFT is just a piece of code stored on the blockchain. You can create new gamification mechanics for NFT development. Artists can issue NFTs and program them to transform or evolve them after a certain number of transactions. In addition to bringing new ways to handle this creative rights, there are multiple layers that allow musicians to monetize this asset. In addition to Spotify and other platforms, we are further opening up the music industry. It’s a challenge.

What will your relationship with the artist be like? Can they get them to create these experiences?
of course. During the first year, we will work closely with artists to create the experiences most relevant to them. As we move into the next phase, the idea is that we can create an open form of use that all artists can use. They can then go into the platform and configure what they want to offer their fans.

Do you think it will still make sense to have these big concerts that bring thousands together in the future?
We will never fully replicate the physical experience. At least that is the case with the technology we have today. But importantly, we at Pixelynx are not trying to replicate reality. We believe the opportunity here is to create stories and experiences that would never be possible in the real world. The idea is not to get people off the show and into the metaverse. We want to bring the virtual experience to fans so they can experience the artist’s new vision.

How does the PIXILYNX lab work? What kind of projects are you going to fund?
We are supporting startups that share our vision. We provide funding, marketing experts and management skills. At a higher level, we help you think about the best way to monetize your work on all of these platforms. Labs aims to support the future of music in the Metaverse. We want to collaborate to create this ecosystem.

What do you think the music experience will be like in this hybrid world?
You used a great word: ‘mixed’. I think that’s the way we’re going. The artists want to continue performing live because it’s a way to connect with fans and a unique experience. But it is possible to create an interaction between physical and digital. The key is to design interesting mechanics, games and techniques that allow for this connection between the two worlds.

Do you know Brazilian music? Do you see an opportunity to work with the Brazilian music market?
certainly! There are several artists, including electronic music, that we would really like to collaborate with. We even have collaborations with some Brazilian artists, but we can’t reveal them yet. But we are very interested in the music and gaming market in this country. Brazil has a strong gaming culture. We’d love to build more partnerships there.

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