The digital world has been an important part of people’s daily lives for many years, especially with the advent of smartphones. However, the convergence between the real and virtual worlds appears to have come a long way, with topics such as NFTs and Metaverse taking center stage in recent months.
Experts point out that Metaverse will generate multiple commercial possibilities, which some giants, such as Nike and Adidas, have anticipated and have already started their first tests.
But how are local companies looking at this new technological moment and adapting to it?
Fábio Matos is the CEO of Metablock, a Ceará company specializing in tokenization, the process of converting real-world assets into tokens that can be traded in the virtual world.
In summary, the owner is able to monetize the asset through the contribution of the investor, and its profitability is associated with the most diverse types of fixed income options.
“Tokenization is a real asset, and by registering it on the blockchain, it is brought into the digital environment. An NFT is nothing more than a token,” explained Matos.
Metablock, which was built following the rise of Metaverse-related discussions in the second half of 2021, is expected to launch its own token availability and trading platform later this month.
“We are means, tools and large markets. The ultimate goal of tokenization is to bring liquidity to illiquid assets and transaction speed while reducing spreads,” the executive emphasized.
The company’s platform will launch two products: real estate development tokens and credit card receivables, but the trend is to expand into different market segments.
Matos revealed that several of Capital’s entrepreneurs have already demonstrated their intention to tokenize assets, and these possibilities will go through a process of evaluation, feasibility and structuring until they actually launch.
Blockchain One Operations Manager Jerfferson Souza detailed that the metaverse is a digital world that attempts to simulate real relationships through a virtual reality environment where people are represented by avatars.
The concept emerged in the early 2000s and gained notoriety with the game Second Life, and it basically mirrors the idea of a virtual universe of virtual parallel universes.
“This thing has gained strength because of blockchain technology, which is the foundation upon which cryptocurrencies like bitcoin were created and allows you to create things like NFTs. The problem with numbers that don’t exist in the real world is that there is scarcity in the real world. concept,” he said.
For example, he detailed that oil is a finite resource and therefore has economic value. However, in the digital world, a file can be copied thousands of times. With the help of blockchain and NFTs, ownership of virtual assets can be proved.
“Imagine I’m in Metaverse and I want to buy a pair of Nike shoes. Before blockchain, there was no way to generate scarcity and prove that I own a pair of Nike shoes. But blockchain allows you to create an NFT, a unique generation The coin represents this digital asset, and you can buy and prove that you own the original Nike asset. I managed a scarcity economy in a world where there was no scarcity before.”
Operation Director of Blockchain One
Blockchain technology is like the decentralized internet, it does not have a central server, but consists of all the computers interconnected on the network. This way, if someone tries to attack the system, they will have to hack all the computers to provide more security.
Ceará’s Blockchain One uses these decentralized models to provide solutions such as developing crypto assets, document registration and authentication, data sharing, identity verification, and more.
With the creation of a “new” world in a virtual environment, some businesses, products and services will be able to migrate into this environment, resulting in business opportunities and even employment opportunities.
Despite the recent popularity of these themes, Souza believes it will be a few years before Ceará and the Brazilian company can significantly stick to Metaverse and have some kind of effective impact.
For now, he said, he is only watching initial moves by large multinationals.
“Some of the major players in the world have started working, buying land, building services in the virtual world, but in the process it’s still a very small world of large organizations,” he said.
“I think it will take a few years before we have a clearer picture and national and local companies can come in. It’s still a very early process when we discuss the actual impact on local and regional economies. There’s still a long way to go. Go,” the administrator added.
Turning to the national scenario, options have emerged to combine the digital world, NFTs and investments.This is the case with the model game Clash of Cars fight to make moneythat is, players earn rewards from their game achievements.
The company’s chief operating officer, Euquias Correia, explained that users can use dollars to buy the platform’s currency, called Conflicts, and use them to buy shopping carts, which are NFTs.
As matches are won, players receive more conflicts, which can be converted and redeemed for dollars. Correia explained that the value of the conflict varies according to the demand for the currency.
Clash of Cars, which launched on January 28, already has between 6 and 7,000 active users, mostly from Brazil, but also from the Philippines, Vietnam, Portugal, Spain, Argentina, and other countries.
According to Correia, the game has the potential to reach 100,000 active users in the coming months.
“The NFTs game is here to stay, and the market is rapidly becoming more professional. It starts with hobbyists, but it has to become professional. That’s why we have investment fund experts, operations economists, game and gameplay experts,” stressed the executive personnel.
Additionally, he highlighted a key inflection point in the gaming world using the system: where users used to pay to play games and buy items, they can now pay to play games.