Much has been said about Metaverse on social media and media platforms these days. The trend is that every activity becomes entertainment through this technology, which should amplify the digital experience, mirroring the real world in a virtual environment. The topic has sparked debate online over the past two years, with mentions up 2,300% as of October 2021 when Facebook introduced itself as Meta. However, many questions remain about what this combination of reality could represent.
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The numbers are recorded by Comscore, which lists the highlights of the new virtual world in Latin America. The company’s report shows that Mexico leads the region in the number of Metaverse mentions (27%) between March 2020 and March 2022. This is followed by Brazil (22%), Argentina (19%), Colombia (11%), Chile (11%) and Peru (5%).
Topics related to Metaverse
By analyzing more than 350 different Metaverse-related topics, the company also listed the topics that generated more than 92% of themed publications on the social network over the two years:
- Over 39% refer to Facebook/Meta;
- 17% were about using virtual reality;
- 15% are related to companies and businesses;
- NFTs (non-fungible tokens) accounted for 11%.
Regarding the tone of comments on the technology, 39% remain negative.
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“With augmented and virtual reality, Metaverse is a place where online experiences can be improved, from shopping events to meeting friends, even in the form of digital assets and NFT transactions. That’s why conversations on the topic revolve around multiple variables , these variables take into account and make its existence possible. However, only 24% of comments on the web about Metaverso are positive due to the doubts and uncertainty that fuel consumers,” said Ingrid Veronesi, Senior Director, Comscore Brazil.
Industry Participates in Metaverse Dialogue
The survey also revealed the most tech-savvy industries in the region and found fashion to be at the top of the list. The high number of mentions in this category is due to the fact that in March 2022, the first edition of Metaverso took place during Fashion Week, with the fashion show being arranged with the help of the virtual reality platform Decentraland. During this period, Comscore recorded 1,134 mentions of Metaverso on the web, mostly related to participating brands.
Other divisions that are also involved in Metaverso on digital platforms include:
- and real estate.
Metaverse in actual combat
Despite only recently taking over these networks, some companies already see the Metaverse as a business strategy. In 2014, Facebook acquired virtual reality glasses company Oculus. Since then, it has deployed several initiatives aimed at creating virtual worlds, renaming it Meta in 2021.
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At Google, the company’s short-term focus appears to be related to augmented reality, as the company has yet to find a satisfactory solution — especially after the last major failures of cardboard glasses and Daydream View platforms in the field.VR.
Metaverse interacts with consumers
Epic Games lists Fortnite, Minecraft, and Roblox as the most popular games in recent years, allowing you to build virtual worlds. In 2021, the company announced that it would raise funds to develop metaverse narratives in its games. Microsoft has made HoloLens 2 glasses one of its core elements. Additionally, in 2021 the company launched Microsoft Mesh, a mixed reality software that allows for virtual connections.
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“Metaverse is sure to dominate new interactions between brands and consumers. Even if it brings up many questions about the future of society and human relationships, this innovation involves expanding the interactions between people represented by their avatars through technology. Connection. The growing convergence between the real and the virtual should revolutionize our consumption habits”, concludes Ingrid.
More details about the survey can be accessed here.
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