Our in-depth interview with Metaverse VP | Viewpoint

This text has started to differ. Usually the reporter will sign the article and tell him where the article was written. The point is that I traveled to São Paulo to get virtual reality (VR) glasses that would allow me to dive into virtual worlds. So far, this has been the case: To experience the future of the internet, you need a special device. Our interviewee, Maren Lau, regional vice president of Latin America at Meta (former Facebook), disagreed. She believes that Metaverse will have several “entry points” where phones stand out and are in almost everyone’s pockets.

According to Maren, the metaverse is the biggest business opportunity since the invention of the internet. She offers tips for content creators and companies looking to navigate this new reality. It also talks about security in a new environment, with a good chance of encountering the toxicity of other networks. You will see the answer below.

But first, I need a personal description of interviewing in the Metaverse on the Metaverse presented by the Meta Group.will be a meta-interview?

🔎 What is Metaverse?Learn about the project that changed Facebook’s name

Maren Lau speaks to TechTudo directly from the Metaverse — Photo: Disclosure/Meta

Close your eyes and imagine a conference room with The Sims aesthetic. The table is semi-circular with a screen in one of the corners. There are several seats to choose from. If you look to the left, you’ll see a huge panel of real-time notes, like a blackboard. A completely corporatized place, right?

However, when you look to the right, you see rock formations and a calm turquoise sea. The only thing missing is the smell of the sea breeze to deceive the journalist from Rio. Well, not for that, but we’re actually seeing a paradigm shift in this type of 3D construction. Since any environment can be created, why not do something different than what people are used to in this physical world?

Meta Task 2 — Photo: Disclosure/Meta

To get there, you’ll need glasses with two to three hours of battery life. It’s not much. Adaptations with little head weight happen quickly. High-resolution screens don’t make the pixels that make up the image noticeable.

There are speakers in both corners for stereo sound. He is popular when there are several people in the room because you can tell where the sound is coming from.

This is one of the biggest challenges of virtual reality, and therefore of virtual worlds: being able to replicate the eye-to-eye experience. Meta even tried creating an artificial intelligence to move the avatar’s mouth as people’s real voices arrived. It’s good deception, but the moment of failure is enough to condemn it as not yet a perfect solution.

Another problem has to do with the legs of 3D characters: they don’t exist. Workrooms is one of the company’s platforms, where all the joy in built environments involves little dolls that can only be seen from the waist up. At first it was fun and different, but then it got a little weird.

Finally, interaction with 3D elements occurs through sensors in the VR glasses controls. They should stand at a nearby table and draw the gesture. You can access the 3D computer within the metaverse and perform some tasks. It takes skill and some patience. Clicks and taps don’t always work the first time.

High five avatars on the Workrooms platform — Photo: Disclosure/Meta

That’s actually it — Photo: Thássius Veloso/TechTudo

Sometimes, the doll seems to change position suddenly. In particular, fists make unnatural movements – I would say they sometimes attack our organisms.

All of these reports helped me to conclude that it was fun to be part of this metaverse experience, but I don’t know if I’d be open to future sessions in a still limited environment. Maybe it makes more sense to attract interesting games and apps. If the idea is to replicate the physical world in the digital world, at least for now, it feels like a long way off.

Maren is with us precisely to navigate this trajectory. Question and answer edited for clarity and brevity.

TechTudo – what is the vision Target To the New Year’s Eve?

Maren Lau – The Metaverse is the evolution of social technology. We know this is the next step for the internet, building social and immersive experiences. It’s not just virtual reality because it’s accessible in 3D and 2D. He will allow things that are impossible in the physical world, like the coexistence we have now.

This Target They’ve been working on this project for years, and they even bought Oculus for it. What are the coexistence rules for the Metaverse?

We have created several living conditions, such as the recently announced personal boundaries. If I don’t want you close to my doppelganger, I can set personal limits. We will continue to work with other players in the ecosystem. Our top priorities are privacy, security and inclusion.

Social networks often face challenges such as bullying in an online environment. How would this stop in metaverse?

We need responsibility in the first place because then we can do everything very consciously. The Metaverse will take up to 15 years to complete. Meta has invested $50 million over two years so that NGOs, institutions, academics and civic actors can research and take the necessary actions to build this new environment in a responsible manner.

WhatsApp concept in Metaverse — Photo: Reproduction/Meta

What are the opportunities for brands and creators?

Many executives have asked me why bother with the metaverse now if it’s a project that will last five or even ten years. The truth is that the metaverse will be the greatest economic opportunity since the creation of the internet. Brands and individuals will have the opportunity to create and co-create using capabilities we haven’t seen since the inception of the web. For example, an automotive company allows users to select parts, assemble a vehicle, and view the final result in the garage. It becomes a more up-close experience. My advice is to start building now. Today, Instagram users spend 20% of their time on Reels. People are already using these formats. Content creators help companies build bridges with new communities.

The Spark AR platform allows you to create augmented reality filters — Photo: Disclosure/Meta

Are you planning to empower creators to operate Metaverse tools?

Brazil is one of the countries with the most creators. Some people have a very deep understanding of these technologies by using the Sparks AR platform. This is a very easy tool to learn and use. Augmented reality filters are a fresh start. So we see part of the future of the metaverse on Instagram. We are committed to educating influencers. We also want companies to start learning about new features.

Is there room for diversity and equity?

People can choose their skin color precisely to reflect their identity. Having multiple hairstyles or wheelchair avatars is very important. We recently invited black designers to create filters that best represent multiple skin types. On the other hand, language issues in Latin America are also important.There is no language behind the project [Nenhuma Língua para Trás, em português] Provides real-time translation with on-screen subtitles. The idea is to have this in audio at some point as well. We can be in the same virtual room where you speak Portuguese, I speak English, and everyone else speaks Guarani.

The reporter went to Sao Paulo to visit Yuanjie at the invitation of Sao Paulo. Target.

Tasius Veloso (@thassius) is a tech-focused journalist who has been reporting for ten years.is editor TechTudo and commentators First Financial and gives Global News. Contact us by email at thassius@edglobo.com.br.

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