Quarto Gamer Odyssey was conceived in conjunction with agency Cheil, with participation from other major brands including Havaianas, SNICKERS®, DT3, Red Bull, Iron Studios, Logitech and FOM, to provide gamers with an immersive experience.
Through events, actions and gamer strategies designed in partnership with Cheil, Samsung is promoting the latest generation of curved gamer monitors in Brazil, the Odyssey Neo G9, a new model from the brand that provides a more immersive gaming experience for users Provide a more refined experience The details on the display adopt the new mini-LED imaging technology. These moves are designed to win over consumers with the highest demands for performance and image quality, from hobbyists to professionals, and there’s no question that it’s worth investing in Samsung’s new Odyssey Neo G9 monitor, offering a premium screen choice for everyone. type of player.
Among the different moves that make up the strategy, the debut of the fourth player Odyssey is one of the highlights. It’s an immersive experience created for gamers and the tech community from a fully personalized space with elements from these universes, which will come into play with the participation of the recently announced Squad Odyssey, a game created by A super team of influencers who will represent the brand in 2022, such as Gabi, Esa, Natividade, Bah Gutierrez, Smzinho, Jessie, Nuuh, Nakano and Ruyzo. “Room Gamer Odyssey aims to showcase to the Brazilian public some of the transformative experiences that the Odyssey Neo G9 monitor offers gamers in a creative and fully immersive way. This is a great opportunity to showcase all the features of the product, which will Revolutionize consumer gameplay and showcase what’s possible in a real gaming room,” said Camila Pádua, Display and Events Manager, Samsung Brazil.
The implementation of the room was carried out in partnership with Housi, a subscription housing platform with technology and expertise in the real estate market. “The essence of Housi is technology, and it’s been a privilege for us to partner with innovative experiences like this one in Fourth Gamer Odyssey,” commented Alexandre Frankel, CEO of Housi. The company will provide the environment for the execution of the program, which will then be pre-ordered via the link https://housi.com/ for members of the public who wish to experience the Gamer Odyssey Room to rent for a limited time. Building/WY01F/Apartment/GP86G?partnerId=HOUSI.
Other major brands including Havaianas, SNICKERS® (Mars), DT3, Red Bull, Iron Studios, Logitech and FOM joined the action to celebrate the launch of the Samsung Odyssey Neo G9. They’ll be part of any gamer’s dream experience, fully immersing them in the universe, partnering with tech products, decorations, and food and beverages that talk to these consumers, livestreaming and content creation for influencers moment and audience. . “Playing in front of a flat screen has always been the norm. But new features like the Odyssey Neo G9’s curved display allow for more comfort and immersion. That’s what Fourth Gamer Odyssey was created to be all about: impacting through partners an experiment to increase consumer consideration and increase awareness,” explains Douglas Santos, Head of Gaming at Cheil.
The Fourth Player Odyssey kicks off on June 15th and is available to experience until July 30th. In addition to working with influencers, the campaign includes media, social network content and promotion of partner brands.
Learn more about the Samsung Odyssey Neo G9 monitor in the online store and don’t miss the brand news in the Samsung Brazil press center.
About Samsung Electronics Co., Ltd.
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