The New Fashion That’s Giving Big Brands Headaches (and Not Only)

It’s a record of authenticity, a completely invisible but (in principle) unreproducible “watermark” that ensures that a given digital object is authentic – i.e., unique or part of a numbered series, limited. NFTs – an acronym for Non Fungible Tokens – became famous when virtual objects tokenized in this way started to be sold like works of art and sold for the equivalent of millions of dollars, and they’re not expected to go away anytime soon.

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