Whindersson, Messi, Scooby, Bieber and Jay-Z: A Look at the Celebrities Who Invested in NFTs – Época Negócios

Ellen DeGeneres created her own NFT explaining digital assets during The Ellen DeGeneres Show (Photo: Reproduction/YouTube)

Web3, Metaverse, Cryptocurrencies and NFT has been a hot topic in recent months. In terms of NFTs (non-fungible tokens), the trading volume of these digital assets has increased to over $17 billion since 2021, according to a report by the company Nonfungible.com.

That scope should expand further, as big tech companies are always looking for ways to make them more accessible to the public.in the case of Targetthe company started testing NFTs for content creators Instagram. In the United States, Spotify Also started testing NFT galleries on their artist page.

So it’s only natural that this trend has attracted the attention of celebrities. Some artists are creating their own collections of NFTs, while others prefer to invest millions to collect unique tokens.

An example is a Brazilian player Neymar Jr.recently acquired two pieces from the collection Boring Ape Yacht Club (Bayek). The first piece of art is BAY Token #6633, which was purchased for 159.99 Ethereum (ETH), which is equivalent to 2.7 million BRL. The second, BAY #5269, cost 189.69 ETH, or about R$3.29 million. In total, Neymar spent nearly 6 million reais.

The Bored Ape Yacht Club, NFT, NFTs, (Photo: Bored Ape Yacht Club by Yuga Labs/Reproduction)

The Boring Ape Yacht Club (Photo: The Boring Ape Yacht Club by Yuga Labs/Reproduction)

Why can NFTs be so expensive?

Generally speaking, NFTs can be understood as unique digital files, listed on the blockchain. The idea is for NFTs to represent real-world items such as artwork, music, videos, and even experiences.

Each NFT can only be bought, sold, traded or donated by the original owner/creator of the asset. The person who buys the NFT will own the digital content, even though the artist may still retain the copyright.

Since it is a single file (which cannot be replaced or exchanged), the value of the token may be high, depending on its popularity. This is the Bored Ape Yatch Club collection Neymar chose. It has only 10,000 tokens, and each token is unique.

Artists who choose to create their own NFTs also work with an exclusivity philosophy to ensure asset price appreciation.singer weekendFor example, $2 million (R$ 9.8 million) was raised by selling unreleased music as non-fungible tokens.singer dirt Exclusive digital works worth US$6 million (R$29 million) were also sold.

So the idea of ​​evaluating NFTs is very similar to the case of artwork: the more exclusive, the more expensive.

NFT Lionel Messi (Photo: Disclosure)

NFT Lionel Messi (Photo: Disclosure)

Celebrities investing in NFTs

The list of celebrities investing in NFTs is quite long and varied.actress Reese WitherspoonFor example, through his media company Hello Sunshine, which signed interesting NFT deals to develop TV and film projects, while the super-producer of the series Law & Order, Dick Wolfhas partnered with NFTs platform Curio to launch an interactive storytelling project called Wolf Society.

Below, we list some of the top celebrities who have been involved in NFT projects.

Snoop Dogg

Web3 enthusiast Snoop Dogg is by far one of the biggest spenders on digital assets. According to NFTClub’s survey of the most well-known celebrities in the NFT world, the rapper’s collection is worth $19.3 million (approximately R$94 million).

In addition to launching its own collection last year, Snoop Dogg even partnered with the creators of the token Nyan Cat, which sold for over 3 million reais in 2021. He also owns NFTs from the CryptoPunks collection, the most valuable of which is estimated at $4.6 million, and three monkeys from the Bored Ape Yacht Club collection.

Mark Cuban

No celebrity surpasses Mark Cuban. The billionaire owner of the Dallas Mavericks and star of the Shark Tank show has an NFT portfolio worth more than $500 million (approximately R$2.4 billion), according to NFTClub.

Cuban received Bored Ape as a gift in May 2021, and since then he has invested in the NFT world by creating his own gallery NFT Lazy.com and investing in Dogecoin and other NFT companies and cryptocurrencies.

Ellen DeGeneres

Ellen DeGeneres didn’t create her own collection of super-value NFTs. She donated more than $33,000 (R$161,000) raised from the sale of two digital assets to World Central Kitchen, an organization that helps fight hunger. One of the auctioned tokens was his own interpretation of NFTs on the Ellen DeGeneres Show.

Sister Winderson

In February, the comedian announced a partnership with NFT and cryptocurrency platform BlocPlace. The influencer created a series of NFTs in the form of videos, photos and GIFs by participating in the Fight Music Show event, in which he took on four-time boxing world champion Acelino “Popó” Freitas.

Steve Aoki

DJ Steve Aoki is also an avid cryptocurrency and NFT enthusiast. He teamed up with visual artist Antonio Tudisco to create Dream Catcher, an NFT that earned over $4.29 million.

In the interview, Aoki stated that NFTs are here to stay and that they are “an opportunity to finally merge art, collectible culture and music in a way we haven’t had before.”

Felipe Neto

The influencer last year created 9Block through his company Play9, a 100% Brazilian platform with Hathor blockchain technology focused on NFT transactions. The platform’s portfolio includes digital art from various Brazilian artists as well as tokens from other famous artists, such as gymnast Rebecca Andrade.

Pedro Scooby Doo

After leaving BBB, Pedro Scooby also launched his NFT collection. The surfer sold 30,000 digital assets through the Idol-NFT platform. Of the total tokens, 20 bring exclusive benefits to fans, including dinners, parties, and gifts with Scooby’s signature. The most expensive token, which allows you to travel with a former BBB, costs 15,500 Matic, or about 90,000 reais. The rest of the series consists of “normal” tokens starting at 124 matic (720 reais).

Jack Dorsey

Former Twitter CEO Jack Dorsey proved when he auctioned off his first tweet as a digital asset in March 2021 that social networks themselves can be NFTs. The message was originally posted 15 years ago with the words “Just set my twttr.” and sold for $2.9 million (14 million reais). Dorsey donated the money to GiveDirectly, a charity that helps the poor.

Justin Bieber

The singer has spent millions buying tokens from the Bored Ape Yacht Club Collection. Bieber paid $1.3 million (R$6.3 million) for BAY #3001 tokens. At the time, the value was thought to be well above the market average, making the transaction one of the largest in the NFT market to date.

Lionel Messi

Footballer Lionel Messi recently released his own series called Messiverse, starting his new journey through the world of NFTs. Created by renowned artist BossLogic, the program, which includes collectible artwork, sold a total of $3.4 million (R$16.6 million) on its first day of release alone.

Milton Nacimento

To bid farewell to the stage, the singer also joined NFT. The musician offers fans 400 digital assets named after the tour: The Last Music Session. Those who purchase an NFT Ticket Pass will be entitled to a range of unique experiences during their trip. By the way, there is no general ticket sale for the first show, only tokens. Each NFT in the collection costs R$ 1,200.


Beyoncé’s husband has a total investment of $711,000 in NFTs, and his comprehensive portfolio includes Cryptopunk #6095 tokens and other assets from the RTFKT Cryptopunks project.

Last year, the rapper also auctioned off his own NFT, a bespoke piece of digital art to mark the 25th anniversary of the release of his debut album Reasonable Doubt. The token was sold for $139,000 (R$680,000).

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